LEGO is one of the most successful kids brands in the world. LEGO Group’s Regional President of Western Europe, Victor Saeijs recently spoke to #Kidtech to explore how LEGO built and sustained such an iconic toy brand – and how the brand keeps today’s young audiences excited about LEGO products in an increasingly digital world.
Balancing brand innovation with a continued focus on young audiences
Combining IRL play with kids gaming trends
Extending the physical play experience with a digital layer
Enabling kids to connect and share in safe digital environments
How will your business use creativity and innovative thinking to survive?
